Our client is a data, measurement and analytics company that powers the success of marketing, research and creative professionals. The company is an innovative leader in applying world-class data science and unique behaviouralmetrics to help its clients advertisers, TV networks and movie studios generate greater value from their creative efforts and media investments. The core platform, AdEngage, brings the power of digital measurement to TV, providing comprehensive ad occurrence and effectiveness insights via real-time, always-on, and fully syndicated Search Engagement data. The company is headquartered in New York City & Los Angeles.

Who they are looking for

They are hiring a motivated, dynamic Product Marketing Manager to join their fast-growing Marketing team. As an experienced product marketer, you will be co-leading their product narrative, via compelling product marketing materials that speak to their customer needs and increase adoption of their platform and its features. This position will report to the Head of Product Strategy and interact internally with product, engineering, sales, client solutions, and executive teams as well as key external contractors and partners.

Through product marketing strategy and delivery - you will partner to create content and collateral that clearly articulates their unique value proposition. You will need to develop a deep understanding of their customer segments, data/technology stack and product roadmap in order to produce best-in-class product marketing materials that drives greater customer understanding and engagement.

LOCATION: New York, NY is ideal. However, they are a hybrid in-office and remote-friendly team with in-person hubs in New York, Los Angeles, and San Francisco. As the NY-led marketing team is built out, they try to gather 1-3 days per week in-office to collaborate with key cross-functional team members.

Key responsibilities include

• Plan, Develop, and Execute on product marketing initiatives, including thought leadership, internal data, and case studies - to support sales and marketing efforts.

• Understand - and advocate for - the voice of the customer as we cross-functionally develop new solutions, features, content, and demos. Act as key bridge - communicator and translator - of their product to sales, business stakeholders and customers so they can all clearly communicate their solutions business benefits.

• Work closely with Marketing, Sales, and Product Management to build Go-to-Market (G2M) marketing strategy (positioning and messaging frameworks) for their solutions, catered to various audience segments (media buyers, media sellers, data partners across industries and personas)

• Develop compelling product/solution positioning and messaging frameworks creating external sales materials (slides + 1-sheets), effective internal training, simple cheat sheets compelling demos, and more

• Perform competitive and market research and keep key internal stakeholders up-to-date on competitor strengths and weaknesses, market trends and changing customer needs. Work with your team to create compelling competitive narratives and frameworks.

• Work closely with Product & Partner teams to plan a roadmap communication plan, coordinate with PR and Marketing to align product announcements with marketing activities.

• Collaborate with marketing team, management team, and external partners to create and edit thought leadership content that show and tells their unique product and the value it brings (blogs, whitepapers, case studies, webinars, events, industry POVs, etc).

Skills & experiences required

• 4-6+ years of relevant marketing (minimum 2 in product / product marketing) - with experience for advanced measurement, consumer research/data, TV/video media and/or digital advertising technology companies a must. Startup experience a plus.

• BA/BS preferred

• Experience collaborating across levels/functions (Sales, Product, Engineering, Management), while making it easy for your colleagues.

• Experience defining and contextualisingcomplex data products - from both a people and product standpoint. Demonstrated track record of delivering strategy and execution of tactics.

• Exceptional communication and presentation skills, with the ability to create stories/messaging catered to various audiences (internal and external). You have an eye for detail - in your writing, presentation, and everything you put forward.

• Ability to create compelling marketing content and materials for both new and existing products.

• Low ego / attachment - You can work quickly on rapid iterations of marketing and sales collateral.

• Excellent knowledge of industry trends, technology platforms and pricing models.

• Ability to think strategically, with a strong understanding of traditional and modern product / marketing dynamics, tactics and strategies.

• Comfort / familiarity with Collaboration Tools (Google Docs, Notion / Confluence, Slack, Airtable, etc), and Design / Creative Resources (Adobe Suite, Keynote, Canva, Figma, etc)

• Comfort with data-driven analysis, and quantitative reasoning - ability to convey complex concepts (their product, technology, and value proposition) in easy-to-understand terms

• Self-motivated and results oriented: Ability to stay organised, track progress, Identify problems and create solutions with minimal guidance or hand-holding.

• Ability to work effectively remotely - flexible to work hours sometimes spanning time zones to support clients and internal meetings.

• Embodies company core values and contributes to enhancing company culture.

Their benefits include:

• Medical, Dental & Vision Insurance.

• Mid-stage Equity and Competitive Salary.

• Unlimited PTO along with trust and support to use it.

• Monthly Wellness Stipend plus Headspace.

• Employee meals, snacks, and more.

• Supportive, collaborative team and work that has immediate, clear impacts.